Branding
Thermia Barcelona
The project
Thermia Barcelona is a company that manufactures aluminium window profiles.
Context
Thermia is evolving, growing and expanding into new markets. Its communication needs to reflect all these changes, and the brand needs to say more.
After three hectic years, we proposed a rebrand focused mainly on the conceptual side. As part of this restyling, we redesigned the corporate identity for a more international Thermia Barcelona with new communication needs: new designs, new imagery and new messages.
Concept
The big idea
For us (and for Thermia), windows aren't just a frame fixed into a wall. Windows are an opportunity to live better.
We built Thermia Barcelona's new image — and by extension its new campaign — around this concept.
Brand tagline
Ventanas para vivir mejor
Application
Communication
Every communication piece was redesigned, including the website and brand positioning videos: catalogues, leaflets, stationery, large formats, merchandise and more.
We reworked the messaging and advised the brand throughout. We also developed the brand's tone of voice for its different social media platforms.
