Campaign
Eixivern 2026
The project
Eixivern is the first gathering of Catalan-language content creators in Andorra, an event created to promote the Catalan language online. Duettstudio won the public tender to conceive, produce and deliver the entire event.
Strategy
The key to Eixivern was a digital marketing and communication strategy built on partnering with well-known content creators who post in Catalan. This allowed us to amplify the event through their audiences, build awareness beforehand and drive sign-ups for the first edition in Andorra.
The selected creators — Wiz Problema, Nerea Sanfélix and Laura Zurriaga — brought reach, credibility and a connection with diverse audiences, cementing Eixivern's strategic position in the Catalan-language digital content scene.
Media
At Duettstudio we rolled out an integrated communication strategy:
A radio spot, TV ad, digital banners in online press, social media campaigns and a dedicated landing page for sign-ups
The landing page became the hub of the communication, channelling all campaign traffic and making it easy for participants to sign up. This approach optimised conversion and ensured strong turnout for the first edition.
Results
Eixivern was a success in both turnout and engagement.
Many attendees, especially Andorran creators, hadn't met before. The event sparked real connections, mutual follows on social media and the start of future collaborations.
Testimonial
«Duett va guanyar el concurs per organitzar Eixivern, la primera trobada de creadors de contingut digital en català a Andorra. Es van encarregar de la campanya de comunicació, la coordinació dels participants i l’organització de l’esdeveniment. La seva creativitat, implicació i atenció als detalls van contribuir a fer que aquesta primera edició fos tot un èxit.»