Branding
Summit Outdoor
The project
Summit Outdoor is a brand of high-performance, temperature-regulating clothing designed for harsh weather, supplying the French army. In 2022, as it grew, the brand decided to rethink its identity to strengthen its presence and expand into the market for adventurous, demanding consumers.
Concept
Brand strategy
At Duett Studio, we worked to position Summit Outdoor as a solid, reliable benchmark, highlighting the versatility and quality of its products, built to withstand extreme conditions. Our branding strategy set out to keep the brand's military authenticity while opening it up to an adventurous audience.
We created a brand tagline that captures the essence of Summit Outdoor: clothing designed to keep you ready at all times, whatever the weather. The brand is direct and challenges its customers to be ready for anything.
Summit Outdoor's voice reflects adventure, challenge and adrenaline, in line with its "military approved" concept. It's a strong, reliable and direct brand, with clear, precise messages grounded in experience.
Iconography design
Applications
Brand applications
We created all of the brand's corporate applications, including the packaging for clothing and accessories, as well as the catalogue.
Photo shoot
Photo shoot
Web design
Web design
Digital communication
Social media
Testimonial
«Collaborer avec Duettstudio s'est révélé être un excellent choix. Ils ont parfaitement saisi notre vision pour le développement de la marque et ont créé un univers qui correspond parfaitement au public que nous cherchons à atteindre. Nous sommes très fiers du résultat final.»