Centre Mèdic i Quirúrgic

Developing the brand identity of Centre Mèdic i Quirúrgic to convey the centre's core values.

We created a brand with three key elements that reflect the core values of Centre Mèdic i Quirúrgic, forming a coherent and meaningful identity:

Heart icon: this universal symbol of love, care and empathy represents the closeness and compassion that define the doctor–patient relationship.

Butterfly: associated with agility and adaptation, the butterfly symbolises the medical centre's ability to evolve and adapt to change, ensuring consistently high-quality care.

Hospital cross: an emblem of trust and credibility, it represents the commitment to clinical excellence and the responsibility to safeguard the community's health and wellbeing.

The visual identity of Centre Mèdic i Quirúrgic was applied consistently across both corporate stationery and all commercial materials. This includes business cards, envelopes, letterheads, folders and other stationery, as well as leaflets, signage and advertising materials.

Once the brand was created, we photographed all of the doctors at Centre Mèdic i Quirúrgic.

The new cmqandorra.com website stands out for its modern, clean and elegant design that puts ease of use first. Every detail is designed to provide an intuitive, pleasant experience, so visitors can use the site smoothly and efficiently.

Applying the brand to the Centre Mèdic i Quirúrgic premises. This included interior vinyls in different finishes, a backlit 3D logo and interior wayfinding signage designed to help patients find their way while reinforcing the brand in every corner.