Pas Grau

The PCGR (Pas de la Casa Grau Roig) logo is built from dynamic lines angled at 45 degrees that form a professional skier in a classic alpine racing stance. Its minimalist shape suggests a modern, young and dynamic brand, reflecting the ski club's commitment to excellence and performance in its sport.

The rebrand was rolled out across a wide range of commercial and corporate applications designed to strengthen its visual presence everywhere. From business cards to corporate folders, every item was carefully crafted to convey the ski club's unique, consistent identity. We also created a clothing line (caps, anoraks and sweatshirts), along with corporate banners and a dynamic van wrap, so the brand is recognised both on and off the slopes.