Brand strategy.
Before we design, we understand. We analyse the brand and its context, define values, purpose and positioning, and decide which audience we speak to and through which channels. It's the foundation that makes everything else make sense.
Strategy · Andorra
Why start with strategy
- 01
Decisions with judgement
Every piece of communication serves clear goals, not a hunch of the moment.
- 02
A consistent brand
Values, tone of voice and messages shared by the whole team and every channel.
- 03
The right audience
We know who we're talking to, what they need and where to find them.
- 04
Less wasted budget
Invest where it makes an impact and stop doing what doesn't work.
What's included
What our brand strategy service includes.
- Brand audit and context analysis
- Defining values, purpose and positioning
- Audience segmentation and buyer personas
- Channel mapping and multichannel strategy
- Brand narrative development
- Tone of voice and key messages
- Communication plan and calendar
How we work
Our brand strategy process, step by step.
- 01
Diagnosis
We analyse the brand, competitors and market through interviews and data.
- 02
Positioning
We define purpose, values and the place the brand should own.
- 03
Audiences and channels
We decide who we speak to, what we tell them and how we reach them.
- 04
Action plan
Narrative, messages and a communication plan to put it into action.
Creative agency in Andorra
Brand strategy consultancy in Andorra.
Duett is a creative agency in Andorra that supports companies and institutions with brand and communication strategy. We run brand diagnoses, define values, purpose and positioning, segment audiences, choose channels and build the narrative and communication plan so that every branding, advertising and social media action makes sense.
FAQ
Frequently asked questions about brand strategy.
What is brand strategy?
It's the set of decisions that define who the brand is, what makes it different, who it speaks to and how it communicates. It's the foundation for all the design and communication that follows.
When do I need a brand strategy?
When a brand is born, when the business changes, when communication isn't delivering results or before a rebrand.
How long does it take to define the strategy?
Usually between three and six weeks, depending on the scope of the diagnosis and the working sessions with your team.
What do we get at the end?
A document with the diagnosis, positioning, audiences, channels, tone of voice and key messages, ready to put into practice.
Can you then apply it to design and communication?
Yes. At Duett we connect strategy with branding, campaigns, the website and social media so everything pulls in the same direction.