Branding
Testa
The project
Testa is an HR company founded in 2022 in Andorra. It asked us to develop its brand image around a specific set of values.
Brand
Testa
To build the Testa brand, we focused on its most direct meaning. In Italian, "testa" means a person's "head", while in Catalan it means fitting one element against another.
To bring these two ideas together, we took a very minimalist approach to the T in Testa and turned it into a face.
Why a face?
A face represents people — both those looking for new opportunities and those who will put their trust in the brand. The brand needs to project professionalism, but also warmth and optimism in how it communicates.
The brand mark is simple and geometric, friendly yet strong in shape. These geometric forms are the basis of the brand's entire visual system, making Testa a recognisable, leading brand in the country.