Graphic design
Andorra la Vella travel guide
The project
Winners of the 2022 tender to redesign all of the promotional materials for the parish of Andorra la Vella.
Concept
ICONOGRAPHIC PLAY
Since the arrival of the internet, print media has had to face a paradigm shift. The way we consume information is directly tied to immediacy and speed. There's so much information around us that we need to distil it into short, snappy, interesting fragments to keep the reader engaged.
Our proposal: draw the viewer's eye through iconographic play, with each icon representing one of the tourist attractions of the parish of Andorra la Vella.
Iconography
