VSJ Travel

VSJ is an Andorran company with over 40 years in the tour operator business. It specialises in tailor-made group travel in Spain, Portugal and Andorra.

To build the brand story, we started from what travel means today. A trip should be beautiful and affordable. It should offer something new and different, and never disappoint the traveller.

VSJ's added value is its ability to find and offer clients unique places and moments in a cultural setting. What do Europe's towns and cities have in common? The decorative tile. It takes us into the world of culture, to a past, a history. We built VSJ's brand image from this concept.

We drew on a constant in Portuguese and Spanish culture: tile designs with symmetrical origins (arabesques). It's an image that subconsciously evokes historic culture, and we linked it to travel: "the plane". From that fusion came the VSJ symbol, alongside a whole universe of symbols built from evolved versions of the tile motifs.

We reinforce the idea of a unique experience and the world of culture with a brand tagline that supports and strengthens VSJ at every touchpoint.

Brand tagline: Feel the travel.

Every offline communication piece (catalogues, leaflets, stationery, office, signage, large formats, retail, merchandise…) and online (website, newsletters, social media profiles…) was redesigned with the new concept and brand image.