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Graphic design

Grup Plaza

Client
Grup Plaza
Discipline
Graphic design
Services
ConceptOut-of-home advertising
Assets
3 images
Grup Plaza: Concept proposal for Grup Plaza's billboards: a refined, minimalist and elegant

The project

The concept starts from a simple yet powerful visual metaphor: the fusion of fine dining and perfect rest. It conveys that at the Plaza, the experience goes far beyond a place to stay — it's total immersion in wellbeing, where every moment, from dinner to sleep, is connected by the same feeling of elegance, warmth and comfort.

Concept

And that's where the visual metaphor that sums it all up was born:

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