Catalan Language Act

Duettstudio was selected as the winner of the public tender to run the 2024 Catalan Language Act campaign.

The campaign's main goal is to communicate the new law's obligations to everyone living in Andorra in an accessible, engaging way. With an educational, positive approach, it aims to spark public interest and make the different provisions easier to understand.

The campaign's main goal is to communicate the new law's obligations to everyone living in Andorra in an accessible, engaging way. With an educational, positive approach, it aims to spark public interest and make the different provisions easier to understand.

The campaign concept rests on two complementary strands to meet its communication and awareness goals. First, we wanted to popularise the new law, making it accessible and clear to everyone through an optimised, easy-to-read landing page. The landing page is the common thread of the campaign. Second, we created an awareness campaign to spark interest and curiosity about the new law and its provisions. Combining both approaches means the public doesn't just take an interest in the content, but stays engaged until they fully understand what the law requires.

This short, powerful slogan links Catalan to other essential values and rights, positioning it as a key pillar of Andorran society.

To ensure wide reach, the campaign rolls out across different formats and media: out-of-home (street panels, bus shelters and bus wraps); broadcast (radio spots, cinema and TV ads); and social media (promotions and digital ads).

An intuitive, functional website, lleidelcatala.ad, was created as the campaign's central reference point.

With this clear structure and positive messaging, the campaign aims to make it easier to comply with the law and help people in Andorra connect with the Catalan language in a warm, inclusive way.

In 30 days, the campaign generated over 41,000 views on Instagram in Andorra alone. A strong result, given that more than 39,000 of them came from people who didn't follow the account.