Graphic design
Assegur
The project
Always by your side.
Concept and design of a billboard for Assegur, built on one of its brand values: «Sempre al teu costat» (Always by your side). The brief was to turn that promise into an image that could be understood at a glance from the road.
Concept
A symbol to lean on.
We recreated Assegur's symbol as a giant, soft and welcoming cushion, with a happy, relaxed person leaning against it. The brand stops being a logo and becomes a place to rest: a simple image that turns the message into feelings of comfort, peace of mind and the security of knowing someone is always by your side.
